Top 10 Instagram Accounts in India with the Highest Followers in 2023

Followers! Celebrities! Instagram!


India’s biggest celeb stars are killing it on Instagram! Cricket heroes, Bollywood divas, singing sensations – the Insta game is on point for these famous desi influencers.


Their followers are growing faster than your chacha’s belly. We’re talking some seriously high follower counts!


Confused about which Indian celebs are ruling Instagram? Fikar not!


We’ve got the latest khabar on the top 10 Indian celebrities with the most Insta followers. From actors to politicians, this list has all the Masaledaar Indian celeb accounts that are Instagram hits.


1) Virat Kohli

virat kohli


With a staggering follower count of over 260 million, famous Indian cricketer Virat Kohli tops the list of Indian celebrities with the maximum number of followers on Instagram. His immense popularity is evident from the fact that he has about 260 million followers while he himself only follows 289 people on the platform. 


Kohli is extremely active on Instagram, having shared as many as 1659 posts so far. His posts give fans a glimpse into his personal and professional life, featuring candid moments with family and friends as well as photos and videos from cricket training sessions and matches. Recently, he updated his profile picture featuring his wife, popular Bollywood actress Anushka Sharma.


Kohli’s Instagram handle is @virat.kohli where he engages with fans by sharing motivating workout videos and interacts with them through Q&A sessions in Stories. Brands queue up to collaborate with him for promotions as anything shared by Kohli is sure to go viral.


2) Priyanka Chopra


Internationally acclaimed Bollywood star Priyanka Chopra holds the second spot with 89.5 million followers on Instagram. Chopra keeps her Instagram profile @priyankachopra regularly updated to give her fans a glimpse into her personal and professional life. Currently, she follows 757 accounts on the platform.


An active Instagrammer, Chopra has shared over 3735 posts on her handle so far. Her Instagram feed features gorgeous photoshoots, behind the scenes clips from her projects, major life events, humanitarian work as a UNICEF Goodwill Ambassador, brand collaborations and occasional loved-up posts with singer husband Nick Jonas. She leverages her massive following and global appeal for partnerships with brands and causes she supports.


3) Shraddha Kapoor

With 83.4 million followers, Bollywood actress Shraddha Kapoor claims the third position on the list. Kapoor is highly popular among the youth owing to her girl next door image. She keeps her fans updated by sharing photos and videos on her Instagram handle @shraddhakapoor where she currently follows around 827 accounts. 


An avid Instagrammer, Shraddha has over 1972 posts on her handle covering her professional assignments, family get-togethers, workout routines, advocacy for causes like animal welfare and snippets from her personal diary. She frequently interacts with her followers through Instagram polls and Q&As. Brands team up with her for promotions as she has a fresh and vibrant appeal.


4) Alia Bhatt

Young Bollywood superstar Alia Bhatt acquires the fourth spot with an Instagram following of 80 million. An active social media user, Alia carries out all her major interactions with fans through her official Instagram handle @aliaabhatt where she currently follows 526 accounts.  


With close to 1998 posts already, Alia gives her followers a glimpse into her life through her Instagram feed consisting of mesmerizing photoshoots, behind the scene clips, Brand partnerships and social causes. She has recently been leveraging her massive reach to raise awareness on mental health, COVID-19 relief and environmental conservation. 


5) Narendra Modi

Indian Prime Minister Narendra Modi makes it to the list at number five position with his Instagram handle @narendramodi boasting of 79.9 million followers. Being India’s most important leader, his responsibility is even bigger given the fact that he follows nobody on Instagram. 


PM Modi has shared over 655 posts on the account consisting of important announcements, events, speeches, condolences for lives lost, religious festivals, iconic moments and patriotic tributes. He maintains active communication with the people through this platform by sharing updates from his governance as well as his personal life in a bid to boost transparency and connect.


6) Katrina Kaif

Bollywood diva Katrina Kaif acquires the sixth spot with 76.8 million Instagram followers. She keeps her fans engaged through regular updates on her Instagram handle @katrinakaif where she currently follows 541 accounts. 


With over 1059 diverse posts, Katrina treats her followers with breathtaking photoshoots, behind the scenes clips from shoots, film announcements, brand promotions, flashback posts and interactive sessions. She comes across as friendly and transparent by giving sneak peeks into her personal life once in a while. Her huge following makes her a popular choice for brand collaborations.


7) Deepika Padukone

Internationally recognized Indian actress Deepika Padukone holds the seventh position with 76.3 million followers on Instagram. Deepika manages her official handle @deepikapadukone very strategically and currently follows only 186 accounts on it. 


Despite having limited posts so far, Deepika has amassed a huge following owing to her wise use of Instagram. She maintains her enigmatic personality by sharing minimal posts including professional photo shoots, film posters and occasional brand promotions. She abstains from giving much personal access. Her discerning content choices and mystery attract enormous brands to her.  


8) Neha Kakkar


With 75.4 million followers, popular playback singer Neha Kakkar acquires the eighth spot on the list. Neha, known for soulful dance numbers, gives her fans a glimpse into her personal and professional world through her Instagram handle @nehakakkar where she currently follows 314 people.


Though Neha has only shared around 162 posts on her Instagram so far, she ensures regular engaging updates through Instagram stories, reels and live sessions. Her posts mainly consist of music video launches, photoshoot stills, concerts, award shows and adorable romantic moments with husband Rohanpreet Singh. She comes across as friendly and down-to-earth.


9) Urvashi Rautela

Young actress Urvashi Rautela secures the ninth position with 68.8 million followers on her official Instagram handle @urvashirautela where she follows 74 accounts currently. 


With over 1224 diverse posts on her Instagram so far, Urvashi gives her fans a glimpse into her professional assignments, red carpet looks, travel diaries, social causes like menstrual hygiene and occasional dance videos. She maintains a glamorous image but also comes across as a fun loving person through her Instagram activity. Brands collaborate with her for promotions focused on youth and glamor.


10). Akshay Kumar

Akshay stands at the position 10 in terms of highest followers on instagram. He shares some precious photos from their life on insta. Fanbase of akshay on insta is really commendable. After All Khilari Kumar has a separate fan base in bollywood. His movies always stay with his fans as wow moments.


Talking about the followers count of akshay it is nearly 66.2 million. Which is 10th highest in india. He used to follow 6 people on instagram which makes him stand out of other celebrities.

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